“We need to make our videos more personalized.”

Safeway is one of the largest grocery store chains in the U.S.

With stores in 35 states, the brand often struggles to create personalized and localized messaging within its videos.

The goal was to create a video experience that could speak directly to two of Safeway’s audience profiles, Barbecue Lovers & Cooking Enthusiasts while also having the ability to serve localized product information and images to the right customers.

The Plan

Barbecue Lovers

Cooking Enthusiasts

Our team built a video experience that was designed to speak to both of Safeway’s audiences directly. While the structure for both experiences remained the same, the visuals, on-screen messaging and voice over changed to align with both Cooking Enthusiasts and barbecue Lovers to create a personalized experience for each audience profile.

Execution

Barbecue Lovers

Cooking Enthusiasts

Localized Product Scenes

Once the videos we built, our team partnered with the dynamic advertising agency Undertone, to link our creative to Safeway’s local product feeds, replacing all of the product information at each ad placement with the viewer’s deals at their local stores to create a truly personalized experience.

Want to build a video series like this for your brand?