Axiom wants to change the way businesses work with legal counsel by offering flexible legal services to companies with support from over 5,800 lawyers with varying specializations in the industry.
“We’d like to use video to show our customers the benefits of using our broad legal support.”
Part of Axiom’s offering is their ability to recruit highly proficient legal professionals from around the globe to their customers.
Axiom’s marketing team wanted to produce a series of videos that would show their customers the value a diverse network of lawyers could bring their company.
The Plan
The goal was to build three 30 sec videos that could highlight some of the recent statistics found about their internal legal network. We would work with the marketing team at Axiom develop messaging and imagery to highlight the networks extensive network, diversity and qualifications.
The Execution
Extensive Legal Support
Diverse Legal Support
Qualified Legal Support
Bringing the Design to Life
Using Axiom’s data to drive our design, our team relied on bold animated text and images to tell three stories that would qualify Axiom’s legal network to their customers.
Cascading vertical compositions kept the story engaging and held the viewer’s attention on the information.
The dot from the Axiom logo’s “i” was transformed into a vehicle to move viewers from frame to frame and reinforce the brand identity.
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