Video Strategy That Drives Results:
Axiom's Path to Thousands of Monthly Visits
Explainer Videos
Break down your offering or service in more detail so that your audience can understand it’s value. Axiom needed a way to explain what their recruitment solutions were in an easily digestible and engaging way so our team build a series of videos to do just that. This series drove 12K views on average on YouTube with an 80% completion rate.
Client Testimonials
Do your clients love your offering or service? Use their feedback as a way to convince your prospects to purchase. In this video The General Counsel of the Hershey Company breaks down why he loves Axiom and keeps coming back. This video has been watched by 26K people and has landed Axiom dozens of new contracts from fortune 100 and 500 companies.
Videos That Increased Axiom’s Website Visits & Inbound Leads
Brand Videos
Show your audience what your brand stands for and what you do. This year Axiom is celebrating their 25th Anniversary. With this milestone the brand wanted to create an engaging video to underline it’s place as a “shock absorber” for their clients over the last 25 years. This was the single highest performing video on Axiom’s YouTube channel, bringing in 133K views in just 2 months.
Demo Videos
Break down how your product and offering works. Axiom wanted to share just how easy it was for their clients to find and interview legal talent on their platform. So we created a series of demo videos breaking down how the Axiom Self Service tool worked. Axiom’s Chief Product Officer breaks down how it all works. 7.3K people viewed this video on YouTube in the first 12 days.
Case Study Videos
Show prospects that you’ve helped others in their space with an engaging case study video. In this video Axiom wanted to underline how how much value their clients were getting from working with Axiom’s AI-powered legal talent. Our team worked with the Axiom team to build a video that touched on how they helped without getting too specific. This video received 11K views on YouTube and is widely being used in Axiom’s prospecting sales deck.
See What Axiom’s VP Of Marketing Says About His Scalable Experience
