Painted Prairie is one of the leading urban living communities in the Denver area. With 6 different builders to choose from their customers have a range of options to build the home of their dreams no matter their stage of life.
“We’d like to build a video series that speaks to our three main audience profiles.”
The plan was to build a video solution that could speak to the problems that Painted Prairie’s three main audience profiles were experiencing and show how Painted Prairie had home options that could solve those problems for its specific profiles.
The Plan
With diverse building options, Painted Prairie attracts customers from many life stages and interests and was looking for a video offering that could change to meet the needs to its diverse audience.
Growing Families
Empty Nesters
Double Income No Kids
The Execution.
Growing Families
Audience: Growing Families
Value: Space for Family, Parks & Playgrounds, Strong Sense of Community
Voice Over: Female
Empty Nesters
Audience: Empty Nesters
Value: A Sense of Community, Great Options for Downsizing, Easily Maintainable Home Options
Voice Over: Male
Double Income No Kids
Audience: Double Income No Kids
Value: Home Office, Centrally Located in Colorado, A Good Sense of Community
Voice Over: Female
Representing the right builder in each video
It was important to Painted Prairie that the homes that we were showing in each version of the video would highlight real homes within their community that would align with that audience type the best.
Built for Three Screens
In addition to three separate messaging structures with corresponding imagery and voice over, each video that our team produced was optimized specifically for Instagram, Connected TV and Youtube with calls to action that changed based on the platform where the video was being published.
Connected TV & Youtube
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