We helped Rite Aid deliver personalized products to their customers in video.
Rite Aid prides themselves on creating a personalized solution to their customer’s pharmacy needs. But with 2,350 retail locations across 17 states, the brand often struggles to create video with personalized and localized messaging.
The Plan
Local Products
The goal was to create an engaging video series with the ability to serve localized product information to targeted Rite Aid’s audiences around each of its 2,350 store locations.
Location A
Location B
Execution
Our team at Scalable Creative built a 30 sec animated video based on Rite Aid’s recent brand visuals designed to attract attention and deliver personalized product information to local targeted audiences.
The personalized solutions included a local city callout, three dynamic local products and a localized map to the viewer’s local store.
We then partnered with the dynamic advertising agency Undertone, to link our creative to Safeway’s local product feeds, replacing all of the product information at each ad placement with the viewer’s deals at their local store creating a truly personalized experience for viewers around each of its 2,300 locations across 17 states.
Creative Direction
Our team was able to build a full narrative story complete with a custom script and voiceover all from one interactive ad unit built for Rite Aid. The Rite Aid team just handed us this reference & their brand guidelines and our team built a 30 sec connected TV ad and a 15 sec version for their social channels.
Scaled to Three Screens
Connected TV
Instagram Stories
Localized Product Scenes
We worked with the team at Undertone to build animated templates that we could link to Rite Aid’s product feed, allowing us to render different versions of the creative to then target viewers based on their location.
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