ILC — Scalable Creative

Inspiration Loves Company is a podcast where author, entrepreneur and lawyer Debbie Epstein Henry talks to best selling authors, thought leaders and business owners about what their journey to their success.

The podcast was getting some amazing guests like best selling author and happiness expert Gretchen Rubin and Susie Essman of Curb Your Enthusiasm and Debbie was looking for a way to promote these episodes across various social channels.

“I’m looking for a way to repurpose my podcast recordings.”

The Plan

Original Podcast Recording

Branded Podcast Clip

Our team at Scalable Creative partnered with the team at Inspiration Loves Company to develop a video strategy repurposing the footage from the podcast zoom recordings to develop a range of engaging social video content that could run across youtube, Linkedin, Facebook and Instagram.

Execution

Interview with Susie Essman of HBO’s Curb Your Enthusiasm

Harriette Cole Radio Show & Podcast Host, DREAMLEAPERS

Cornell Boggs / Senior Strategic Advisor, Quarles & Brady LLP

Marci Alboher / VP Narrative Change, Encore.org

In addition to the clips from the episodes that our team was editing and animating, the team at Inspiration Loves Company Podcast wanted to be able to highlight the some of the wisdom being shared from their guests in another, more graphic way. Our team designed and animated select lines from the conversations and created 15 sec animated quotes from each episode of the podcast.

Each quote featured custom animated text, the guest’s headshot along with their actual audio from the conversation. Each quote was also optimized for Instagram stories, LinkedIn and Facebook.